THE CHALLENGE was to create a new type of branding for BEAUTY.
Creative Director Erin Judd, wanted to put a new twist on how we think about beauty branding. The goal was to create a piece that would combine commercial aspects of the brand with new techniques in approach to the delivery of beauty advertising. The term 'Beautymercial' is how we like to describe the result of combining a Commercial and a Music Video to tell a Story for the Beauty industry.
Inspired by her background as a music video producer/director and powered by the versatile artistry of makeup expert Danessa Myricks (IMakeYouBeautiful.com), Erin and cinematographer Mikko Timonen set out to create a beauty story that was avant-garde and memorable - The Future of Makeup Campaign.
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RUBY KISSES is an elaborate Beauty Campaign created for the launch of a new brand by Kiss Products Inc. The goal was to create a Brand Identity that would establish style and tone for both domestic and international markets.
No Frames and Brand Consultant Danessa Myricks created a series of 'Beautymercials' that would showcase the diverse product line. The Beautymercials were designed in three parts and themed, Circus, Color, Metal.
"We wanted to emphasize that this Brand is full of vibrant color, dynamic textures, flawless coverage for a wide variety of skin tones, and most importantly, fun!."